Here’s a few “NOT-OPTIONAL” quick tips that all our Growth Consultants deliver to all our clients.
1. Understand how Google ranks. Quoting Aaron Wall, “A Google Ranking can make or break a business”. Aaron Wall’s publication on
“the importance of a Google ranking” was picked up by almost every major news publication. Aaron is the founder of www.seobook.com. Currently Google is weighing it’s page ranking by about 10% s.e.o., 45% unique content, 45% quality linkbacks. If you are not familiar with the terms in this first section, we recommend studying them as soon as possible. We will be posting a series on each in the next coming weeks.
2. Edit your companies profile on www.manta.com. Business owners and purchasing agents are using Manta more and more when checking the size and credibility of a potential vendor, or company to do business with. Manta allows you to edit your profile, making sure that the information they have on your company is correct and current. Most importantly, when you edit your company profile, make sure to put your company website in the profile. This ensures your company is getting a “quality” linkback, from a quality company.
3. Read, or Re-Read, Guerilla Marketing. This 1990′s book was so impactful to companies of all size that they built a company around the concept. The company turned into an interactive website. The website turned into a University. When the founder of Today’s Growth Consultant owned a chain of video stores, the book, “Guerilla Marketing” was instrumental in going head to head with larger, national chains.
4. If page ranking is a concern for your company, have every owner, manager, and most employees open a myspace, facebook, linkedin and plaxo account. Have every person reference the different pages of your companies website in each of their accounts. For instance, If you are the owner of a plumbing company that has a website www.abc-plumbing.com, set up a myspace account for yourself. Inside the myspace account, reference the website of your plumbing company, using the regular url www.abc-plumbing.com. Duplicate this technique with your linkedin, plaxo and facebook accounts. This will give your company 4 “unweighted” linkbacks. Ask your managers to do the same, but this time, have your managers point to a different page of your website, say the “request a quote” page. In the manager’s myspace page, they would reference your company with the url of www.abc-plumbing.com/quote. The manager would then set up the same url page in each of the 4 social network sites.
We recommend that you split up the url references to 3 different sections of your companies website.
If your company has 10 employees, plus the owner, that’s 11 people registering on 4 social network sites. This would produce 44 “unweighted” linkbacks for your companies website. These unweighted links would add up quickly and help your company in it’s rankings on Google. It may take a few weeks for Google to notice your changes, but they will.
-Ken
Growth Consulting for Today
