Search Engine Optimization sounds like a N.A.S.A. term.
In simple terms, S.E.O. gets more people hitting your website.
The difference between a website built with a foundation that supports S.E.O., and a website built with no knowledge of S.E.O. is the difference between someone yelling on a mountain top with a mega-phone, with an amp turned up to “11″, and someone shouting under water.
There is NO comparison.
Here it is in short English.
We are going to pick on “Google”.
When someone is searching for something they go to a search engine. One main search engine is “Google”.
Picture Google as a type of encyclopedia. In this type of encyclopedia however, the average Joe can submit some pages into the encyclopedia. Let’s call these pages, your company’s website.
Let’s lay out an example.
Let’s say you own “Joe’s Plumbing” and you just had a buddy design you a website. Your buddy is a mechanic who dabbles with computers.
You log into your website and it looks outstanding because your buddy took pictures of your company vehicles, and your employees, and put them all over your website. You are so proud.
When your buddy went to publish your website, through the company that hosts your website, he probably registered your site with Google and some of the major search engines.
Now you are ready for business, or so you think.
Now that you have a website, you sit at your computer and you pretend like you are a customer and you type into Google’s search engine….. I NEED A PLUMBER….SEARCH!
A bunch of plumbing companies, and plumbing products and services comes up, but yours doesn’t. You scratch your head and call your buddy.
“Hey Buddy” “How come I’m not on Google?”
He says, “What do you mean, there are 14,000,000 businesses in the United States, you are probably on page 272,000 of Google, but you are definitely on Google!”
The sad thing is, He’s probably right.
The great news is, even “Joe Plumber” can make it to page 1 of Google if that is the goal.
Google ranks it’s pages with algorithms and a bunch of fancy techno jargon, but the over arching umbrella philosophy is that whatever sites have the most “UNIQUE CONTENT” and the most professional and quality websites pointing to their site end up on PAGE 1 OF GOOGLE.
It’s a hair more complex than that, but that is the guts of it.
There is not enough room on our website to provide the details of S.E.O., so we are going to do the next best and recommend 2 sites that Inc.com recommends, and they are www.seobook.com and www.hubspot.com.
Here’s the most important thing to remember about search engines.
When someone searches for your service or product and hits the search button they are going to see 3 types of information.
The first is at the top of the page. The sites that come up at the top of a Google search are paid-for advertising.
The second are the sites that come up on the right hand side. These are “pay per click” advertising. If you click on any of the ones on the right hand side, the owners of the links pay a small fee for every click.
What most people are really searching for is what comes up with a white background in the middle and hugging the left side of the page. This is what is called the “organic links”.
When people are looking for your service, you want to come up in the “organic links” section, or the non-sponsored section.
You can accomplish this in many different ways, but the elementary way is to provide Google with the most Unique Content for your industry, topic or service, and in addition, have some quality websites linked into yours.
-Ken
Growth Consulting for Today
