This is a follow up to our last piece on Social Media.  Our first piece titled  “Social Media Growth”  displayed the EXPLOSIVE growth of Social Media.

In this post I’m going to offer up a few pieces we’ve been studying this past week.

This first piece gives us a glimpse of how someone is putting Social Media to use.  The key to this piece, unlike many Social Media strategies we see in use, is that this strategy is actually profitable.  Kudos to Ashton and his vision.  As the article says, if Pepsi and Kelloggs think Ashton’s on to something, there may be something with this social media “fad”.

Here’s the first piece.

http://www.fastcompany.com/magazine/141/want-a-piece-of-this.html

This next piece is fantastic because it not only explains, in detail, some uses of twitter, but towards the end it gives great advice as to where to get simple to use, but very useful, twitter apps.

Here’s the second piece in this series.

http://www.entrepreneur.com/magazine/entrepreneur/2009/december/204084.html

Finally, with over 300 million people hanging out on Facebook, it only makes sense for you to study the playground.  Remember, there are 2 ways to market.  Create a feeding frenzy, or find an existing feeding frenzy and provide food.  Marketing on Facebook allows you to both “find a feeding frenzy” and “create a feeding frenzy”.  Facebook fanpages, as described in the article below, allow a business to slowly grow a fanbase, like a professional athlete or singer.  This article does a great job of introducing the concept of marketing on Facebook and providing great Growth Ideas on how to capitalize on Facebook.

Here’s the final piece in this series.

http://www.nytimes.com/2009/11/12/business/smallbusiness/12guide.html?em?partner=newsletter_News