The SEO and Internet Marketing blogs have been abuzz for months (if not years) with speculation and conjecture about how Google will be using Google Plus, Google Profiles, and Google Search in a mutually beneficial fashion. While no actual conclusion has been reached (and speculation continues to mount with regard to when Google will take action), the general consensus is that website authorship will tie closely to both Google Plus, and, ultimately to Google Search. In effect, we believe that authorship will impact site search rankings, if it doesn’t already.
As such, if you author content publicly (not anonymously) on any websites, you should consider taking the following actions so as to maximize the benefits of your expertise, experience, actual real life existence (not a fake id) and network. How can you do this? Here are a few steps. Once you have completed #1, (creating a Google Profile), please email the URL (looks like: https://plus.google.com/u/0/0000000000000000/posts) to your TGC project manager.
This is a step by step guide to help you become a public known authority, with a connection to your authority site.
1. Create a Google Profile. You’ll do this by going to Google here. Add a profile image and all relevant identification information (that you are comfortable sharing).
2. Add your site to your “contributor list” for your Google Profile. See image gallery below (Images 1-2) for screen shots on how to do so. Click on Profile, then “Edit Profile” and the “About Page”. Scroll down to the “Contributor To” section, and the “Other Profiles”. Add your site as a site you are a “Contributor To”. “Save”. Leave this tab open and open a new tab for the next item on the list below.
3. Add a Gravatar Image (this will appear in your Google Search results. Do this by going to Gravatar.com. Upload a profile image. It can be the same one you used for your Google Profile. Confirm your primary email address and feel free to connect to Linked in, Facebook, etc. Connect to WordPress using your site name, log in, and password. These connections will also appear in your Google Profile (below), under “Other Profiles”.
4. Add your author description/bio to your WordPress site. You’ll do this by logging into your site and clicking on Users, then “Your Profile” on the dashboard to the left. See image below for a guide.
5. Add your author page to your Google Profile.
Your author page can be found by clicking on your name on your blog post. The page is something like, “www.website.com/author/yourlogin/”. You add it to your Google Profile by clicking “Edit” Profile and then clicking the “Other Profiles” section (see image below). You’ll click “add custom link”, and paste your “author page” url in the url box, and then use the site “name” for the Label. Save.
6. Notify TGC that your site is ready for the next step. Your Google authorship will require additional steps to be taken by our team. This is the first step to branding your site and yourself, as an authority. For more on this topic, our favorite resources are Search Engine Land and Internet Marketing Ninjas, both of which are detailed technical posts on the hows, whys, code modifications, and more.